Design a clear packaging brief
Start with the product experience
Describe the product, the way it will be handled and the opening sequence. Bring shape, material and presentation into the same conversation before selecting a direction.
Connect the different design questions
A packaging brief can include structure, surface, artwork and assembly. Keep the current drawing beside the questions that need to be resolved in a sample.
Build a useful design review
Record a reference for each decision and distinguish selected details from options still being considered.
- Product fit and orientation
- Opening and closing sequence
- Material and surface direction
- Artwork size and position
- Assembly and packing method
- Sample observations and revisions
Independent packaging studies
Opening sequence
Surface direction
Artwork placement
Assembly note